Global In-Game Advertising Market 2018 - Research Report, Demand, Price, By Application, Region and Forecast to 2025

 Published Date : Oct-2018   |    Format :PDF |    Number of Pages : 94   |    Publisher : e-Market Research

This report focuses on the global In-Game Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the In-Game Advertising development in United States, Europe and China.

In-game advertising (IGA) refers to advertising in computer and video games. IGA differs from advergaming, which refers to a game specifically made to advertise a product. ... Due to the custom programming required, dynamic advertising is usually presented in the background; static advertisements can appear as either.
Increasing demand for social and mobile gaming is expected to drive the global in-game advertising market. In-game advertising allows advertisements to be integrated into desktop and mobile games through commercials, cut-scenes, billboards, and background displays. Additionally, these advertisements are non-interrupting and facilitate seamless experience to players. In-game advertisements are anticipated to cause greater audio-visual impact causing favorable and long-lasting product impressions on viewers.
Various benefits such as reduced advertising expenses, increased reach and return on investments, rapid integration, and easy configuration of advertisements in social gaming are anticipated to drive the in-game advertising market. Further, implementation of various payment schemes for gaming reduces frauds, which may propel market demand over the forecast period. Increasing availability of free mobile games utilizing in-game advertising to generate revenues is anticipated to propel market growth. This service may also generate added revenues for game developers, which is further expected to fuel market growth. In-game advertisements integrated in mobile games also enable location and tracking features, which may be utilized to provide location specific advertisements to consumers resulting in greater consumer impact.
In 2017, the global In-Game Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

The key players covered in this study
    Motive Interative
    RapidFire
    Double Fusion
    Engage Advertising
    Giftgaming
    Electronic Arts
    Google Adscape Media
    Media Spike
    Playwire Media

Market segment by Type, the product can be split into
    Dynamic In-Game Advertising (aka DIGA)
    Static In-Game Advertising
    Advergames

Market segment by Application, split into
    Mobile phone
    PC
    Others

Market segment by Regions/Countries, this report covers
    United States
    Europe
    China
    Japan
    Southeast Asia
    India
    Central & South America

The study objectives of this report are:
    To analyze global In-Game Advertising status, future forecast, growth opportunity, key market and key players.
    To present the In-Game Advertising development in United States, Europe and China.
    To strategically profile the key players and comprehensively analyze their development plan and strategies.
    To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of In-Game Advertising are as follows:
    History Year: 2013-2017
    Base Year: 2017
    Estimated Year: 2018
    Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

1 Report Overview
    1.1 Study Scope
    1.2 Key Market Segments
    1.3 Players Covered
    1.4 Market Analysis by Type
        1.4.1 Global In-Game Advertising Market Size Growth Rate by Type (2013-2025)
        1.4.2 Dynamic In-Game Advertising (aka DIGA)
        1.4.3 Static In-Game Advertising
        1.4.4 Advergames
    1.5 Market by Application
        1.5.1 Global In-Game Advertising Market Share by Application (2013-2025)
        1.5.2 Mobile phone
        1.5.3 PC
        1.5.4 Others
    1.6 Study Objectives
    1.7 Years Considered

2 Global Growth Trends
    2.1 In-Game Advertising Market Size
    2.2 In-Game Advertising Growth Trends by Regions
        2.2.1 In-Game Advertising Market Size by Regions (2013-2025)
        2.2.2 In-Game Advertising Market Share by Regions (2013-2018)
    2.3 Industry Trends
        2.3.1 Market Top Trends
        2.3.2 Market Drivers
        2.3.3 Market Opportunities

3 Market Share by Key Players
    3.1 In-Game Advertising Market Size by Manufacturers
        3.1.1 Global In-Game Advertising Revenue by Manufacturers (2013-2018)
        3.1.2 Global In-Game Advertising Revenue Market Share by Manufacturers (2013-2018)
        3.1.3 Global In-Game Advertising Market Concentration Ratio (CR5 and HHI)
    3.2 In-Game Advertising Key Players Head office and Area Served
    3.3 Key Players In-Game Advertising Product/Solution/Service
    3.4 Date of Enter into In-Game Advertising Market
    3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
    4.1 Global In-Game Advertising Market Size by Type (2013-2018)
    4.2 Global In-Game Advertising Market Size by Application (2013-2018)

5 United States
    5.1 United States In-Game Advertising Market Size (2013-2018)
    5.2 In-Game Advertising Key Players in United States
    5.3 United States In-Game Advertising Market Size by Type
    5.4 United States In-Game Advertising Market Size by Application

6 Europe
    6.1 Europe In-Game Advertising Market Size (2013-2018)
    6.2 In-Game Advertising Key Players in Europe
    6.3 Europe In-Game Advertising Market Size by Type
    6.4 Europe In-Game Advertising Market Size by Application

7 China
    7.1 China In-Game Advertising Market Size (2013-2018)
    7.2 In-Game Advertising Key Players in China
    7.3 China In-Game Advertising Market Size by Type
    7.4 China In-Game Advertising Market Size by Application

8 Japan
    8.1 Japan In-Game Advertising Market Size (2013-2018)
    8.2 In-Game Advertising Key Players in Japan
    8.3 Japan In-Game Advertising Market Size by Type
    8.4 Japan In-Game Advertising Market Size by Application

9 Southeast Asia
    9.1 Southeast Asia In-Game Advertising Market Size (2013-2018)
    9.2 In-Game Advertising Key Players in Southeast Asia
    9.3 Southeast Asia In-Game Advertising Market Size by Type
    9.4 Southeast Asia In-Game Advertising Market Size by Application

10 India
    10.1 India In-Game Advertising Market Size (2013-2018)
    10.2 In-Game Advertising Key Players in India
    10.3 India In-Game Advertising Market Size by Type
    10.4 India In-Game Advertising Market Size by Application

11 Central & South America
    11.1 Central & South America In-Game Advertising Market Size (2013-2018)
    11.2 In-Game Advertising Key Players in Central & South America
    11.3 Central & South America In-Game Advertising Market Size by Type
    11.4 Central & South America In-Game Advertising Market Size by Application

12 International Players Profiles
    12.1 Motive Interative
        12.1.1 Motive Interative Company Details
        12.1.2 Company Description and Business Overview
        12.1.3 In-Game Advertising Introduction
        12.1.4 Motive Interative Revenue in In-Game Advertising Business (2013-2018)
        12.1.5 Motive Interative Recent Development
    12.2 RapidFire
        12.2.1 RapidFire Company Details
        12.2.2 Company Description and Business Overview
        12.2.3 In-Game Advertising Introduction
        12.2.4 RapidFire Revenue in In-Game Advertising Business (2013-2018)
        12.2.5 RapidFire Recent Development
    12.3 Double Fusion
        12.3.1 Double Fusion Company Details
        12.3.2 Company Description and Business Overview
        12.3.3 In-Game Advertising Introduction
        12.3.4 Double Fusion Revenue in In-Game Advertising Business (2013-2018)
        12.3.5 Double Fusion Recent Development
    12.4 Engage Advertising
        12.4.1 Engage Advertising Company Details
        12.4.2 Company Description and Business Overview
        12.4.3 In-Game Advertising Introduction
        12.4.4 Engage Advertising Revenue in In-Game Advertising Business (2013-2018)
        12.4.5 Engage Advertising Recent Development
    12.5 Giftgaming
        12.5.1 Giftgaming Company Details
        12.5.2 Company Description and Business Overview
        12.5.3 In-Game Advertising Introduction
        12.5.4 Giftgaming Revenue in In-Game Advertising Business (2013-2018)
        12.5.5 Giftgaming Recent Development
    12.6 Electronic Arts
        12.6.1 Electronic Arts Company Details
        12.6.2 Company Description and Business Overview
        12.6.3 In-Game Advertising Introduction
        12.6.4 Electronic Arts Revenue in In-Game Advertising Business (2013-2018)
        12.6.5 Electronic Arts Recent Development
    12.7 Google Adscape Media
        12.7.1 Google Adscape Media Company Details
        12.7.2 Company Description and Business Overview
        12.7.3 In-Game Advertising Introduction
        12.7.4 Google Adscape Media Revenue in In-Game Advertising Business (2013-2018)
        12.7.5 Google Adscape Media Recent Development
    12.8 Media Spike
        12.8.1 Media Spike Company Details
        12.8.2 Company Description and Business Overview
        12.8.3 In-Game Advertising Introduction
        12.8.4 Media Spike Revenue in In-Game Advertising Business (2013-2018)
        12.8.5 Media Spike Recent Development
    12.9 Playwire Media
        12.9.1 Playwire Media Company Details
        12.9.2 Company Description and Business Overview
        12.9.3 In-Game Advertising Introduction
        12.9.4 Playwire Media Revenue in In-Game Advertising Business (2013-2018)
        12.9.5 Playwire Media Recent Development

13 Market Forecast 2018-2025
    13.1 Market Size Forecast by Regions
    13.2 United States
    13.3 Europe
    13.4 China
    13.5 Japan
    13.6 Southeast Asia
    13.7 India
    13.8 Central & South America
    13.9 Market Size Forecast by Product (2018-2025)
    13.10 Market Size Forecast by Application (2018-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
    15.1 Research Methodology
        15.1.1 Methodology/Research Approach
            15.1.1.1 Research Programs/Design
            15.1.1.2 Market Size Estimation
            12.1.1.3 Market Breakdown and Data Triangulation
        15.1.2 Data Source
            15.1.2.1 Secondary Sources
            15.1.2.2 Primary Sources
    15.2 Disclaimer
    15.3 Author Details



List of Tables and Figures

    Table In-Game Advertising Key Market Segments
    Table Key Players In-Game Advertising Covered
    Table Global In-Game Advertising Market Size Growth Rate by Type 2013-2025 (Million US$)
    Figure Global In-Game Advertising Market Size Market Share by Type 2013-2025
    Figure Dynamic In-Game Advertising (aka DIGA) Figures
    Table Key Players of Dynamic In-Game Advertising (aka DIGA)
    Figure Static In-Game Advertising Figures
    Table Key Players of Static In-Game Advertising
    Figure Advergames Figures
    Table Key Players of Advergames
    Table Global In-Game Advertising Market Size Growth by Application 2013-2025 (Million US$)
    Figure Mobile phone Case Studies
    Figure PC Case Studies
    Figure Others Case Studies
    Figure In-Game Advertising Report Years Considered
    Table Global In-Game Advertising Market Size 2013-2025 (Million US$)
    Figure Global In-Game Advertising Market Size and Growth Rate 2013-2025 (Million US$)
    Table Global In-Game Advertising Market Size by Regions 2013-2025 (Million US$)
    Table Global In-Game Advertising Market Size by Regions 2013-2018 (Million US$)
    Table Global In-Game Advertising Market Share by Regions 2013-2018
    Figure Global In-Game Advertising Market Share by Regions 2013-2018
    Figure Global In-Game Advertising Market Share by Regions 2018
    Table Market Top Trends
    Table Global In-Game Advertising Revenue by Manufacturers (2013-2018) (Million US$)
    Table Global In-Game Advertising Market Share by Manufacturers (2013-2018)
    Figure Global In-Game Advertising Market Share by Manufacturers in 2018
    Table Global In-Game Advertising Manufacturers Market Concentration Ratio (CR5 and HHI)
    Table Key Players Head office and Area Served
    Table Key Players In-Game Advertising Product/Solution/Service
    Table Date of Enter into In-Game Advertising Market
    Table Mergers & Acquisitions, Expansion Plans
    Table Global In-Game Advertising Market Size by Type (2013-2018) (Million US$)
    Table Global In-Game Advertising Market Size Share by Type (2013-2018)
    Figure Global In-Game Advertising Market Size Market Share by Type (2013-2018)
    Table Global In-Game Advertising Market Size by Application (2013-2018) (Million US$)
    Table Global In-Game Advertising Market Size Share by Application (2013-2018)
    Figure Global In-Game Advertising Market Size Market Share by Application (2013-2018)
    Figure Global In-Game Advertising Revenue Market Share by Application in 2017
    Figure United States In-Game Advertising Market Size 2013-2018 (Million US$)
    Table United States Key Players In-Game Advertising Revenue (2017-2018) (Million US$)
    Table United States Key Players In-Game Advertising Market Share (2017-2018)
    Table United States In-Game Advertising Market Size by Type (2013-2018) (Million US$)
    Table United States In-Game Advertising Market Share by Type (2013-2018)
    Table United States In-Game Advertising Market Size by Application (2013-2018) (Million US$)
    Table United States In-Game Advertising Market Share by Application (2013-2018)
    Figure Europe In-Game Advertising Market Size 2013-2018 (Million US$)
    Table Europe Key Players In-Game Advertising Revenue (2017-2018) (Million US$)
    Table Europe Key Players In-Game Advertising Market Share (2017-2018)
    Table Europe In-Game Advertising Market Size by Type (2013-2018) (Million US$)
    Table Europe In-Game Advertising Market Share by Type (2013-2018)
    Table Europe In-Game Advertising Market Size by Application (2013-2018) (Million US$)
    Table Europe In-Game Advertising Market Share by Application (2013-2018)
    Figure China In-Game Advertising Market Size 2013-2018 (Million US$)
    Table China Key Players In-Game Advertising Revenue (2017-2018) (Million US$)
    Table China Key Players In-Game Advertising Market Share (2017-2018)
    Table China In-Game Advertising Market Size by Type (2013-2018) (Million US$)
    Table China In-Game Advertising Market Share by Type (2013-2018)
    Table China In-Game Advertising Market Size by Application (2013-2018) (Million US$)
    Table China In-Game Advertising Market Share by Application (2013-2018)
    Figure Japan In-Game Advertising Market Size 2013-2018 (Million US$)
    Table Japan Key Players In-Game Advertising Revenue (2017-2018) (Million US$)
    Table Japan Key Players In-Game Advertising Market Share (2017-2018)
    Table Japan In-Game Advertising Market Size by Type (2013-2018) (Million US$)
    Table Japan In-Game Advertising Market Share by Type (2013-2018)
    Table Japan In-Game Advertising Market Size by Application (2013-2018) (Million US$)
    Table Japan In-Game Advertising Market Share by Application (2013-2018)
    Figure Southeast Asia In-Game Advertising Market Size 2013-2018 (Million US$)
    Table Southeast Asia Key Players In-Game Advertising Revenue (2017-2018) (Million US$)
    Table Southeast Asia Key Players In-Game Advertising Market Share (2017-2018)
    Table Southeast Asia In-Game Advertising Market Size by Type (2013-2018) (Million US$)
    Table Southeast Asia In-Game Advertising Market Share by Type (2013-2018)
    Table Southeast Asia In-Game Advertising Market Size by Application (2013-2018) (Million US$)
    Table Southeast Asia In-Game Advertising Market Share by Application (2013-2018)
    Figure India In-Game Advertising Market Size 2013-2018 (Million US$)
    Table India Key Players In-Game Advertising Revenue (2017-2018) (Million US$)
    Table India Key Players In-Game Advertising Market Share (2017-2018)
    Table India In-Game Advertising Market Size by Type (2013-2018) (Million US$)
    Table India In-Game Advertising Market Share by Type (2013-2018)
    Table India In-Game Advertising Market Size by Application (2013-2018) (Million US$)
    Table India In-Game Advertising Market Share by Application (2013-2018)
    Figure Central & South America In-Game Advertising Market Size 2013-2018 (Million US$)
    Table Central & South America Key Players In-Game Advertising Revenue (2017-2018) (Million US$)
    Table Central & South America Key Players In-Game Advertising Market Share (2017-2018)
    Table Central & South America In-Game Advertising Market Size by Type (2013-2018) (Million US$)
    Table Central & South America In-Game Advertising Market Share by Type (2013-2018)
    Table Central & South America In-Game Advertising Market Size by Application (2013-2018) (Million US$)
    Table Central & South America In-Game Advertising Market Share by Application (2013-2018)
    Table Motive Interative Company Details
    Table Motive Interative Revenue in In-Game Advertising Business (2013-2018) (Million US$)
    Figure Motive Interative Revenue Growth Rate in In-Game Advertising Business (2013-2018)
    Table Motive Interative Recent Development
    Table RapidFire Company Details
    Table RapidFire Revenue in In-Game Advertising Business (2013-2018)(Million US$)
    Figure RapidFire Revenue Growth Rate in In-Game Advertising Business (2013-2018)
    Table RapidFire Recent Development
    Table Double Fusion Company Details
    Table Double Fusion Revenue in In-Game Advertising Business (2013-2018)(Million US$)
    Figure Double Fusion Revenue Growth Rate in In-Game Advertising Business (2013-2018)
    Table Double Fusion Recent Development
    Table Engage Advertising Company Details
    Table Engage Advertising Revenue in In-Game Advertising Business (2013-2018)(Million US$)
    Figure Engage Advertising Revenue Growth Rate in In-Game Advertising Business (2013-2018)
    Table Engage Advertising Recent Development
    Table Giftgaming Company Details
    Table Giftgaming Revenue in In-Game Advertising Business (2013-2018)(Million US$)
    Figure Giftgaming Revenue Growth Rate in In-Game Advertising Business (2013-2018)
    Table Giftgaming Recent Development
    Table Electronic Arts Company Details
    Table Electronic Arts Revenue in In-Game Advertising Business (2013-2018)(Million US$)
    Figure Electronic Arts Revenue Growth Rate in In-Game Advertising Business (2013-2018)
    Table Electronic Arts Recent Development
    Table Google Adscape Media Company Details
    Table Google Adscape Media Revenue in In-Game Advertising Business (2013-2018)(Million US$)
    Figure Google Adscape Media Revenue Growth Rate in In-Game Advertising Business (2013-2018)
    Table Google Adscape Media Recent Development
    Table Media Spike Company Details
    Table Media Spike Revenue in In-Game Advertising Business (2013-2018)(Million US$)
    Figure Media Spike Revenue Growth Rate in In-Game Advertising Business (2013-2018)
    Table Media Spike Recent Development
    Table Playwire Media Company Details
    Table Playwire Media Revenue in In-Game Advertising Business (2013-2018)(Million US$)
    Figure Playwire Media Revenue Growth Rate in In-Game Advertising Business (2013-2018)
    Table Playwire Media Recent Development
    Table Global In-Game Advertising Market Size by Regions (Million US$) 2018-2025
    Figure Global In-Game Advertising Market Size Share by Regions (2018-2025)
    Figure Global In-Game Advertising Market Size Share by Regions in 2025
    Figure United States In-Game Advertising Market Size Forecast (2018-2025)(Million USD)
    Figure Europe In-Game Advertising Market Size Forecast (2018-2025)(Million USD)
    Figure China In-Game Advertising Market Size Forecast (2018-2025)(Million USD)
    Figure Japan In-Game Advertising Market Size Forecast (2018-2025)(Million USD)
    Figure Southeast Asia In-Game Advertising Market Size Forecast (2018-2025)(Million USD)
    Figure India In-Game Advertising Market Size Forecast (2018-2025)(Million USD)
    Figure Central & South America In-Game Advertising Market Size Forecast (2018-2025)(Million USD)
    Table Global In-Game Advertising Market Size by Product (2018-2025) (Million US$)
    Figure Global In-Game Advertising Market Size by Product (2018-2025)
    Figure Global In-Game Advertising Market Size by Product in 2025
    Table Global In-Game Advertising Market Size by Application (2018-2025) (Million US$)
    Figure Global In-Game Advertising Market Size by Application (2018-2025)
    Figure Global In-Game Advertising Market Size by Application in 2025
    Table Research Programs/Design for This Report
    Figure Bottom-up and Top-down Approaches for This Report
    Figure Data Triangulation
    Table Key Data Information from Secondary Sources
    Table Key Data Information from Primary Sources

 Select a Format



 Buy Now

24/7 Customer Support

Have questions?

Direct
+1-386-310-3803
Toll Free
+1-855-465-4651
sales@e-marketresearch.com