Global Context Advertising Market 2018 - Research Report, Demand, Price, By Application, Region and Forecast to 2025

 Published Date : Oct-2018   |    Format :PDF |    Number of Pages : 104   |    Publisher : e-Market Research

This report focuses on the global Context Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Context Advertising development in United States, Europe and China.

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.
The market for the consumer goods, retail, and restaurants industry is expected to register the highest growth rate during the forecast period. The growth of this market can be attributed to the wide use of digital advertising in the consumer goods, retail, and restaurants industry. In addition, digital marketing is used in the consumer goods and retail industry to improve marketing services, enhance customer intelligence, manage trade promotions, and optimize prices, and for loyalty marketing. In addition, rising purchasing power of consumers is driving the growth of the market.
In 2017, the global Context Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

The key players covered in this study
    Act-on Software
    Adobe Systems
    Amazon.com
    Amobee (Subsidiary of Singapore Telecommunications)
    AOL
    Facebook
    Flurry (Yahoo's Developer Network)
    Flytxt
    Google
    IAC
    Infolinks
    Inmobi
    Marketo
    Media.net (Acquired by Beijing Miteno Communication Technology)
    Microsoft
    Millennial Media
    Sap
    Simplycast
    Twitter
    Yahoo

Market segment by Type, the product can be split into
    Activity-based Advertising
    Location-based Advertising
    Others

Market segment by Application, split into
    Consumer Goods, Retail, and Restaurants
    Telecom and IT
    Banking, Financial Services, and Insurance (BFSI)
    Media and Entertainment
    Travel, Transportation, and Automobile
    Healthcare
    Academia and Government
    Others

Market segment by Regions/Countries, this report covers
    United States
    Europe
    China
    Japan
    Southeast Asia
    India
    Central & South America

The study objectives of this report are:
    To analyze global Context Advertising status, future forecast, growth opportunity, key market and key players.
    To present the Context Advertising development in United States, Europe and China.
    To strategically profile the key players and comprehensively analyze their development plan and strategies.
    To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Context Advertising are as follows:
    History Year: 2013-2017
    Base Year: 2017
    Estimated Year: 2018
    Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

1 Report Overview
    1.1 Study Scope
    1.2 Key Market Segments
    1.3 Players Covered
    1.4 Market Analysis by Type
        1.4.1 Global Context Advertising Market Size Growth Rate by Type (2013-2025)
        1.4.2 Activity-based Advertising
        1.4.3 Location-based Advertising
        1.4.4 Others
    1.5 Market by Application
        1.5.1 Global Context Advertising Market Share by Application (2013-2025)
        1.5.2 Consumer Goods, Retail, and Restaurants
        1.5.3 Telecom and IT
        1.5.4 Banking, Financial Services, and Insurance (BFSI)
        1.5.5 Media and Entertainment
        1.5.6 Travel, Transportation, and Automobile
        1.5.7 Healthcare
        1.5.8 Academia and Government
        1.5.9 Others
    1.6 Study Objectives
    1.7 Years Considered

2 Global Growth Trends
    2.1 Context Advertising Market Size
    2.2 Context Advertising Growth Trends by Regions
        2.2.1 Context Advertising Market Size by Regions (2013-2025)
        2.2.2 Context Advertising Market Share by Regions (2013-2018)
    2.3 Industry Trends
        2.3.1 Market Top Trends
        2.3.2 Market Drivers
        2.3.3 Market Opportunities

3 Market Share by Key Players
    3.1 Context Advertising Market Size by Manufacturers
        3.1.1 Global Context Advertising Revenue by Manufacturers (2013-2018)
        3.1.2 Global Context Advertising Revenue Market Share by Manufacturers (2013-2018)
        3.1.3 Global Context Advertising Market Concentration Ratio (CR5 and HHI)
    3.2 Context Advertising Key Players Head office and Area Served
    3.3 Key Players Context Advertising Product/Solution/Service
    3.4 Date of Enter into Context Advertising Market
    3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
    4.1 Global Context Advertising Market Size by Type (2013-2018)
    4.2 Global Context Advertising Market Size by Application (2013-2018)

5 United States
    5.1 United States Context Advertising Market Size (2013-2018)
    5.2 Context Advertising Key Players in United States
    5.3 United States Context Advertising Market Size by Type
    5.4 United States Context Advertising Market Size by Application

6 Europe
    6.1 Europe Context Advertising Market Size (2013-2018)
    6.2 Context Advertising Key Players in Europe
    6.3 Europe Context Advertising Market Size by Type
    6.4 Europe Context Advertising Market Size by Application

7 China
    7.1 China Context Advertising Market Size (2013-2018)
    7.2 Context Advertising Key Players in China
    7.3 China Context Advertising Market Size by Type
    7.4 China Context Advertising Market Size by Application

8 Japan
    8.1 Japan Context Advertising Market Size (2013-2018)
    8.2 Context Advertising Key Players in Japan
    8.3 Japan Context Advertising Market Size by Type
    8.4 Japan Context Advertising Market Size by Application

9 Southeast Asia
    9.1 Southeast Asia Context Advertising Market Size (2013-2018)
    9.2 Context Advertising Key Players in Southeast Asia
    9.3 Southeast Asia Context Advertising Market Size by Type
    9.4 Southeast Asia Context Advertising Market Size by Application

10 India
    10.1 India Context Advertising Market Size (2013-2018)
    10.2 Context Advertising Key Players in India
    10.3 India Context Advertising Market Size by Type
    10.4 India Context Advertising Market Size by Application

11 Central & South America
    11.1 Central & South America Context Advertising Market Size (2013-2018)
    11.2 Context Advertising Key Players in Central & South America
    11.3 Central & South America Context Advertising Market Size by Type
    11.4 Central & South America Context Advertising Market Size by Application

12 International Players Profiles
    12.1 Act-on Software
        12.1.1 Act-on Software Company Details
        12.1.2 Company Description and Business Overview
        12.1.3 Context Advertising Introduction
        12.1.4 Act-on Software Revenue in Context Advertising Business (2013-2018)
        12.1.5 Act-on Software Recent Development
    12.2 Adobe Systems
        12.2.1 Adobe Systems Company Details
        12.2.2 Company Description and Business Overview
        12.2.3 Context Advertising Introduction
        12.2.4 Adobe Systems Revenue in Context Advertising Business (2013-2018)
        12.2.5 Adobe Systems Recent Development
    12.3 Amazon.com
        12.3.1 Amazon.com Company Details
        12.3.2 Company Description and Business Overview
        12.3.3 Context Advertising Introduction
        12.3.4 Amazon.com Revenue in Context Advertising Business (2013-2018)
        12.3.5 Amazon.com Recent Development
    12.4 Amobee (Subsidiary of Singapore Telecommunications)
        12.4.1 Amobee (Subsidiary of Singapore Telecommunications) Company Details
        12.4.2 Company Description and Business Overview
        12.4.3 Context Advertising Introduction
        12.4.4 Amobee (Subsidiary of Singapore Telecommunications) Revenue in Context Advertising Business (2013-2018)
        12.4.5 Amobee (Subsidiary of Singapore Telecommunications) Recent Development
    12.5 AOL
        12.5.1 AOL Company Details
        12.5.2 Company Description and Business Overview
        12.5.3 Context Advertising Introduction
        12.5.4 AOL Revenue in Context Advertising Business (2013-2018)
        12.5.5 AOL Recent Development
    12.6 Facebook
        12.6.1 Facebook Company Details
        12.6.2 Company Description and Business Overview
        12.6.3 Context Advertising Introduction
        12.6.4 Facebook Revenue in Context Advertising Business (2013-2018)
        12.6.5 Facebook Recent Development
    12.7 Flurry (Yahoo's Developer Network)
        12.7.1 Flurry (Yahoo's Developer Network) Company Details
        12.7.2 Company Description and Business Overview
        12.7.3 Context Advertising Introduction
        12.7.4 Flurry (Yahoo's Developer Network) Revenue in Context Advertising Business (2013-2018)
        12.7.5 Flurry (Yahoo's Developer Network) Recent Development
    12.8 Flytxt
        12.8.1 Flytxt Company Details
        12.8.2 Company Description and Business Overview
        12.8.3 Context Advertising Introduction
        12.8.4 Flytxt Revenue in Context Advertising Business (2013-2018)
        12.8.5 Flytxt Recent Development
    12.9 Google
        12.9.1 Google Company Details
        12.9.2 Company Description and Business Overview
        12.9.3 Context Advertising Introduction
        12.9.4 Google Revenue in Context Advertising Business (2013-2018)
        12.9.5 Google Recent Development
    12.10 IAC
        12.10.1 IAC Company Details
        12.10.2 Company Description and Business Overview
        12.10.3 Context Advertising Introduction
        12.10.4 IAC Revenue in Context Advertising Business (2013-2018)
        12.10.5 IAC Recent Development
    12.11 Infolinks
    12.12 Inmobi
    12.13 Marketo
    12.14 Media.net (Acquired by Beijing Miteno Communication Technology)
    12.15 Microsoft
    12.16 Millennial Media
    12.17 Sap
    12.18 Simplycast
    12.19 Twitter
    12.20 Yahoo

13 Market Forecast 2018-2025
    13.1 Market Size Forecast by Regions
    13.2 United States
    13.3 Europe
    13.4 China
    13.5 Japan
    13.6 Southeast Asia
    13.7 India
    13.8 Central & South America
    13.9 Market Size Forecast by Product (2018-2025)
    13.10 Market Size Forecast by Application (2018-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
    15.1 Research Methodology
        15.1.1 Methodology/Research Approach
            15.1.1.1 Research Programs/Design
            15.1.1.2 Market Size Estimation
            12.1.1.3 Market Breakdown and Data Triangulation
        15.1.2 Data Source
            15.1.2.1 Secondary Sources
            15.1.2.2 Primary Sources
    15.2 Disclaimer
    15.3 Author Details



List of Tables and Figures

    Table Context Advertising Key Market Segments
    Table Key Players Context Advertising Covered
    Table Global Context Advertising Market Size Growth Rate by Type 2013-2025 (Million US$)
    Figure Global Context Advertising Market Size Market Share by Type 2013-2025
    Figure Activity-based Advertising Figures
    Table Key Players of Activity-based Advertising
    Figure Location-based Advertising Figures
    Table Key Players of Location-based Advertising
    Figure Others Figures
    Table Key Players of Others
    Table Global Context Advertising Market Size Growth by Application 2013-2025 (Million US$)
    Figure Consumer Goods, Retail, and Restaurants Case Studies
    Figure Telecom and IT Case Studies
    Figure Banking, Financial Services, and Insurance (BFSI) Case Studies
    Figure Media and Entertainment Case Studies
    Figure Travel, Transportation, and Automobile Case Studies
    Figure Healthcare Case Studies
    Figure Academia and Government Case Studies
    Figure Others Case Studies
    Figure Context Advertising Report Years Considered
    Table Global Context Advertising Market Size 2013-2025 (Million US$)
    Figure Global Context Advertising Market Size and Growth Rate 2013-2025 (Million US$)
    Table Global Context Advertising Market Size by Regions 2013-2025 (Million US$)
    Table Global Context Advertising Market Size by Regions 2013-2018 (Million US$)
    Table Global Context Advertising Market Share by Regions 2013-2018
    Figure Global Context Advertising Market Share by Regions 2013-2018
    Figure Global Context Advertising Market Share by Regions 2018
    Table Market Top Trends
    Table Global Context Advertising Revenue by Manufacturers (2013-2018) (Million US$)
    Table Global Context Advertising Market Share by Manufacturers (2013-2018)
    Figure Global Context Advertising Market Share by Manufacturers in 2018
    Table Global Context Advertising Manufacturers Market Concentration Ratio (CR5 and HHI)
    Table Key Players Head office and Area Served
    Table Key Players Context Advertising Product/Solution/Service
    Table Date of Enter into Context Advertising Market
    Table Mergers & Acquisitions, Expansion Plans
    Table Global Context Advertising Market Size by Type (2013-2018) (Million US$)
    Table Global Context Advertising Market Size Share by Type (2013-2018)
    Figure Global Context Advertising Market Size Market Share by Type (2013-2018)
    Table Global Context Advertising Market Size by Application (2013-2018) (Million US$)
    Table Global Context Advertising Market Size Share by Application (2013-2018)
    Figure Global Context Advertising Market Size Market Share by Application (2013-2018)
    Figure Global Context Advertising Revenue Market Share by Application in 2017
    Figure United States Context Advertising Market Size 2013-2018 (Million US$)
    Table United States Key Players Context Advertising Revenue (2017-2018) (Million US$)
    Table United States Key Players Context Advertising Market Share (2017-2018)
    Table United States Context Advertising Market Size by Type (2013-2018) (Million US$)
    Table United States Context Advertising Market Share by Type (2013-2018)
    Table United States Context Advertising Market Size by Application (2013-2018) (Million US$)
    Table United States Context Advertising Market Share by Application (2013-2018)
    Figure Europe Context Advertising Market Size 2013-2018 (Million US$)
    Table Europe Key Players Context Advertising Revenue (2017-2018) (Million US$)
    Table Europe Key Players Context Advertising Market Share (2017-2018)
    Table Europe Context Advertising Market Size by Type (2013-2018) (Million US$)
    Table Europe Context Advertising Market Share by Type (2013-2018)
    Table Europe Context Advertising Market Size by Application (2013-2018) (Million US$)
    Table Europe Context Advertising Market Share by Application (2013-2018)
    Figure China Context Advertising Market Size 2013-2018 (Million US$)
    Table China Key Players Context Advertising Revenue (2017-2018) (Million US$)
    Table China Key Players Context Advertising Market Share (2017-2018)
    Table China Context Advertising Market Size by Type (2013-2018) (Million US$)
    Table China Context Advertising Market Share by Type (2013-2018)
    Table China Context Advertising Market Size by Application (2013-2018) (Million US$)
    Table China Context Advertising Market Share by Application (2013-2018)
    Figure Japan Context Advertising Market Size 2013-2018 (Million US$)
    Table Japan Key Players Context Advertising Revenue (2017-2018) (Million US$)
    Table Japan Key Players Context Advertising Market Share (2017-2018)
    Table Japan Context Advertising Market Size by Type (2013-2018) (Million US$)
    Table Japan Context Advertising Market Share by Type (2013-2018)
    Table Japan Context Advertising Market Size by Application (2013-2018) (Million US$)
    Table Japan Context Advertising Market Share by Application (2013-2018)
    Figure Southeast Asia Context Advertising Market Size 2013-2018 (Million US$)
    Table Southeast Asia Key Players Context Advertising Revenue (2017-2018) (Million US$)
    Table Southeast Asia Key Players Context Advertising Market Share (2017-2018)
    Table Southeast Asia Context Advertising Market Size by Type (2013-2018) (Million US$)
    Table Southeast Asia Context Advertising Market Share by Type (2013-2018)
    Table Southeast Asia Context Advertising Market Size by Application (2013-2018) (Million US$)
    Table Southeast Asia Context Advertising Market Share by Application (2013-2018)
    Figure India Context Advertising Market Size 2013-2018 (Million US$)
    Table India Key Players Context Advertising Revenue (2017-2018) (Million US$)
    Table India Key Players Context Advertising Market Share (2017-2018)
    Table India Context Advertising Market Size by Type (2013-2018) (Million US$)
    Table India Context Advertising Market Share by Type (2013-2018)
    Table India Context Advertising Market Size by Application (2013-2018) (Million US$)
    Table India Context Advertising Market Share by Application (2013-2018)
    Figure Central & South America Context Advertising Market Size 2013-2018 (Million US$)
    Table Central & South America Key Players Context Advertising Revenue (2017-2018) (Million US$)
    Table Central & South America Key Players Context Advertising Market Share (2017-2018)
    Table Central & South America Context Advertising Market Size by Type (2013-2018) (Million US$)
    Table Central & South America Context Advertising Market Share by Type (2013-2018)
    Table Central & South America Context Advertising Market Size by Application (2013-2018) (Million US$)
    Table Central & South America Context Advertising Market Share by Application (2013-2018)
    Table Act-on Software Company Details
    Table Act-on Software Revenue in Context Advertising Business (2013-2018) (Million US$)
    Figure Act-on Software Revenue Growth Rate in Context Advertising Business (2013-2018)
    Table Act-on Software Recent Development
    Table Adobe Systems Company Details
    Table Adobe Systems Revenue in Context Advertising Business (2013-2018)(Million US$)
    Figure Adobe Systems Revenue Growth Rate in Context Advertising Business (2013-2018)
    Table Adobe Systems Recent Development
    Table Amazon.com Company Details
    Table Amazon.com Revenue in Context Advertising Business (2013-2018)(Million US$)
    Figure Amazon.com Revenue Growth Rate in Context Advertising Business (2013-2018)
    Table Amazon.com Recent Development
    Table Amobee (Subsidiary of Singapore Telecommunications) Company Details
    Table Amobee (Subsidiary of Singapore Telecommunications) Revenue in Context Advertising Business (2013-2018)(Million US$)
    Figure Amobee (Subsidiary of Singapore Telecommunications) Revenue Growth Rate in Context Advertising Business (2013-2018)
    Table Amobee (Subsidiary of Singapore Telecommunications) Recent Development
    Table AOL Company Details
    Table AOL Revenue in Context Advertising Business (2013-2018)(Million US$)
    Figure AOL Revenue Growth Rate in Context Advertising Business (2013-2018)
    Table AOL Recent Development
    Table Facebook Company Details
    Table Facebook Revenue in Context Advertising Business (2013-2018)(Million US$)
    Figure Facebook Revenue Growth Rate in Context Advertising Business (2013-2018)
    Table Facebook Recent Development
    Table Flurry (Yahoo's Developer Network) Company Details
    Table Flurry (Yahoo's Developer Network) Revenue in Context Advertising Business (2013-2018)(Million US$)
    Figure Flurry (Yahoo's Developer Network) Revenue Growth Rate in Context Advertising Business (2013-2018)
    Table Flurry (Yahoo's Developer Network) Recent Development
    Table Flytxt Company Details
    Table Flytxt Revenue in Context Advertising Business (2013-2018)(Million US$)
    Figure Flytxt Revenue Growth Rate in Context Advertising Business (2013-2018)
    Table Flytxt Recent Development
    Table Google Company Details
    Table Google Revenue in Context Advertising Business (2013-2018)(Million US$)
    Figure Google Revenue Growth Rate in Context Advertising Business (2013-2018)
    Table Google Recent Development
    Table IAC Company Details
    Table IAC Revenue in Context Advertising Business (2013-2018)(Million US$)
    Figure IAC Revenue Growth Rate in Context Advertising Business (2013-2018)
    Table IAC Recent Development
    Table Infolinks Company Details
    Table Inmobi Company Details
    Table Marketo Company Details
    Table Media.net (Acquired by Beijing Miteno Communication Technology) Company Details
    Table Microsoft Company Details
    Table Millennial Media Company Details
    Table Sap Company Details
    Table Simplycast Company Details
    Table Twitter Company Details
    Table Yahoo Company Details
    Table Global Context Advertising Market Size by Regions (Million US$) 2018-2025
    Figure Global Context Advertising Market Size Share by Regions (2018-2025)
    Figure Global Context Advertising Market Size Share by Regions in 2025
    Figure United States Context Advertising Market Size Forecast (2018-2025)(Million USD)
    Figure Europe Context Advertising Market Size Forecast (2018-2025)(Million USD)
    Figure China Context Advertising Market Size Forecast (2018-2025)(Million USD)
    Figure Japan Context Advertising Market Size Forecast (2018-2025)(Million USD)
    Figure Southeast Asia Context Advertising Market Size Forecast (2018-2025)(Million USD)
    Figure India Context Advertising Market Size Forecast (2018-2025)(Million USD)
    Figure Central & South America Context Advertising Market Size Forecast (2018-2025)(Million USD)
    Table Global Context Advertising Market Size by Product (2018-2025) (Million US$)
    Figure Global Context Advertising Market Size by Product (2018-2025)
    Figure Global Context Advertising Market Size by Product in 2025
    Table Global Context Advertising Market Size by Application (2018-2025) (Million US$)
    Figure Global Context Advertising Market Size by Application (2018-2025)
    Figure Global Context Advertising Market Size by Application in 2025
    Table Research Programs/Design for This Report
    Figure Bottom-up and Top-down Approaches for This Report
    Figure Data Triangulation
    Table Key Data Information from Secondary Sources
    Table Key Data Information from Primary Sources

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